Portland ranks second among all U.S. cities in volunteer hours and we have one of the most creative and innovative workforces in the country. Despite all the reasons we love PDX, there’s one stat we found shocking.
Oregon has the worst graduation rate in the nation.
So when the leadership at Big Brothers Big Sisters asked us to get involved, we jumped at the chance to help local kids.
We completed primary and secondary research followed by a competitive audit of other non-profits. This lead to strategic insights and a positioning framework to launch new creative.
We set out to shift misperceptions about Big Brothers Big Sisters.
- While BBBS is a national organization, 100 percent of funding is raised locally.
- While BBBS is known for mentoring, it goes deeper then a study-buddy to develop a bond that can change a child’s life.
- While the commitment to be a Big Brother or Big Sister is significant, there are many ways to get involved!
TF7 developed the “It’s Big Time” campaign to focus on the importance of supporting local kids. Billboards, transit, radio, a microsite and video, and other materials were created pro-bono to help build buzz.
To aid in fund raising, TF7 created a small business kit with personalized letters to local retailers and service providers to ask for their support with an annual gift. Posters, wristbands and other swag were shared with co-workers. Local banks and grocery stores solicited $1 donations from the public and posted graduation caps to help raise awareness.
What could be bigger? How about a World Record? All Bigs and Kids, and hundreds of community members came together to break the Hopscotch World Record with the largest number of hoppers at one time!
When it comes to helping local kids:
- The need is great.
- Your support is essential.
- The rewards are immense.
IT’S BIG TIME.