If you are headed to an arena, you have tickets in hand and are ready to be entertained. You are looking for your seats to watch pro sports or live music – not to be educated about a new initiative.
That’s what made this assignment so interesting.
The Portland Trail Blazers partnered with the City of Portland and Corix Utilities to promote the city’s first eco-districts which save precious natural resources and offer lower utility costs to residents. Serving as true Trail Blazers, a portion of the Rose Garden was dedicated to educate the public.
We set out to attract fans in this high-traffic area with a mix of fun and fact finding. The result is the Corix Living Wall. Plants climb the two-story structure, inspired by the Cascade Mountain formation. A video runs on loop. Questions are posed – inviting the crowd to write answers on a chalkboard. And in a nod to sport, you can hit the high-five-oh-meter that keeps count of those who pledge to do their part.
Count us in.