Sephora pioneered the new model of cosmetics retail over a decade ago and they continue to set the bar by which others are judged. Sephora has products that no one else can carry. They have services that no one else can provide. And they are committed to personalizing the experience to suit just you.
From skin tone, to lip color, to fragrance preference – purchasing cosmetics is inherently personal. So we set out to find ways to connect those personal preferences directly to the Sephora retail shopping experience.
We took what we learned and built a framework and retail strategy for Sephora. The space was designed to accommodate mission shoppers as well as explorers who seek information, inspiration and guidance prior to purchase. The space allowed areas for experimentation – to sample products, try something new or get tips from the experts.
In the end, Sephora made their own style statement – prototyping the concept first in Northern California.
The stores have a lot of mirrors to capture lots of smiling faces.