SEBAGO TAKES BOAT SHOES TO THE EXTREME.

TF7 launches the toughest shoes on the water.

Forget what you know about boat shoes – the leather lace-ups found on the bow of sailboats since 1950. Sebago has created the first complete footwear collection for the other 93% of the market – power boaters.

Sebago came to Twenty Four 7 to position Tri-Water by Sebago, designed to suit the rigors of extreme water sports. We built a brand around the consumer’s love of the water – cutting flat glass on a single ski, wrestling a big mouth bass onto the deck, jumping the wake with a wave runner, or just bobbing in the sunshine with a cooler of beer. We captured the essence of the target market and put a plan in place to reach them on the water, online and on the retail floor.

Look for the new treads on docks, jet skis, speed boats, fishing craft and anywhere the water meets your feet.

Market Research, Brand Positioning, Visual Center, Identity, Packaging Design, Marketing Strategy, Retail Strategy and Component Design, Graphic Design, Development, Prototype Fabrication

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