In a world of customization, Nike created The Vault in the LA Staples Center to offer truly personalized products to basketball fans. You can use Nike ID to customize your kicks, have your name embroidered on your hoodie, silk screen graphics on your t-shirt and more. So when they called on us to do a custom art installation showcasing three Los Angeles area high schools, we jumped on it.
The 3D artwork features a collection of basketball gear – shoes, balls, trophies, water bottles and more – all painted white and stuffed in a huge net. The high school logo is painted in high contrast over the top. Shelves and an adjacent locker merchandise gear in school colors with the alma mater screened on the wall.
Who knew fine art in a sports mecca would be such a slam dunk.