NIKE HEATS THINGS UP WITH HYPERWARM LAUNCH.

Branded environment pushes product in stores and out in the cold.

Sport doesn’t take half the year off. So when the temperature drops, pro and amateur athletes reach for an extra layer of training gear before hitting the field or heading outside to run, ski, hike, skate – you name it. That base layer is Nike Hyperwarm.

TF7 was tapped to create a temporary branded environment at Nike headquarters in NY to support the retail sell-in and launch of Nike Hyperwarm products.

The multi-sensory exhibit included glowing 3D letters, standing three feet tall, with a 30-foot multi-media video mapping projection screen to showcase the product in rain, sleet and snow. Video footage and a wall of oversized portraits illustrated Hyperwarm as essential gear for everything outdoor – on the field, on the track, on mountain and more.

A series of acrylic boxes highlighted technical features of specific garments. While a row of beakers and eye droppers sat atop a custom table utilizing the Hyperwarm material – inviting you to drip water on the rapid-wick fabric and watch it dry – instantly.

Looking to stay warm and dry in inclement weather?

No sweat.

Nike Hyperwarm is in stores now. Actively rendering the “fair weather fan” obsolete.

messaging strategy, experience design, environmental design, graphic design, interactive design, merchandising, design development, engineering, production, implementation

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