NIKE LOS FEARLESS DOMINATES NBA ALL-STAR WEEKEND.

TF7 designs an immersive vibe at Hollywood & Vine.

Hype was generated for weeks and the Nike Allstar energy event delivered big. Four domes lit up the night sky at the legendary corner of Hollywood & Vine. Twenty Four 7 designed three distinct experiences inspired by local neighborhoods: the streets of East LA, the surf culture of Orange County and the glitz of Hollywood.

The Nike branded space celebrated the game, its heroes and loyal followers. Connections to the local regions were developed into stories illustrated through design, propping, muse videos and feature messages. 

Deeper into the space, the new Kobe 6 was showcased on a backlit wall featuring every iconic Nike Air Force One style to see hardwood during an Allstar Game. And a retail customization zone let you make Nike product your own.

The fourth dome housed a half-court where the hoops were hot with a 3-point and slam dunk competition.

Game on.

Cultural Immersion, Consumer Insights, Visual Center, Conceptual Design, Environmental Design Development, Graphic Design, Event Programming, Design Intent

More Projects