NFL INTERNATIONAL SERIES TAKES THE GRIDIRON TO LONDON’S WEMBLEY STADIUM.

TF7 designs merch for 2011 International Series game.

American football has die-hard fans packed on barstools and glued to television sets 4 months out of the year. But none are as fired up as ticket-holders with painted faces who tailgate for hours before cheering wildly from the stands. And just once a year, two NFL teams hop the pond to crack helmets in front of sold-out crowds in Europe. It’s a highly anticipated event – and we were psyched to help the world commemorate it.
 
On October 23, 2011, the NFL’s fifth International Series pitted the Tampa Bay Bucs against the Chicago Bears before a sold-out crowd at Wembley Stadium. Twenty Four 7 created more than 30 original designs to celebrate both teams, the gridiron and the host city. The brand standards were put into play on commemorative game-day gear – from hats and t-shirts, to footballs and helmets, to scarves and key rings.
 
The Bears won the game.  But the gear lives on.

Strategy, Product Merchandising, Identity, Graphic Design

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