On any surface, in any weather, in any barrio – the Nike T90 Tracer Doma is said to be the world’s most deadly accurate soccer ball. And few can appreciate it like the die hard football fans of South America.
Nike tapped Twenty Four 7 to design a 3D campaign to feature the ball and communicate key benefits. We created a flexible podium and table display to showcase the ball in windows and on a variety of in-store fixtures. The graphics on the ball inspired a custom pattern that was featured on a gigantic light box – creating drama in the retail environment to match the intensity of the game.
Now the T90 Tracer Doma can be seen on streets and fields from Brazil to Argentina.