Portland is known for its eclectic mix of urban neighborhoods and the Central East side is among them. With a history tied to the WWII industrial boom, many warehouse-style buildings were built to support Portland’s Liberty Ship manufacturing effort. Twenty Four 7 stepped in to develop and brand one of those historical gems, what is now the Bison Building.
Built in 1941, the Bison Building occupies a full city block – the first of a three-block development including the Buck and Pronghorn buildings. TF7 named the buildings to actively cultivate the community – attracting creative and cultural companies with an entrepreneurial spirit and an appreciation for Portland’s natural beauty.
In a nod to the Northwest, reclaimed wood frames exterior entrances to the building with stenciled graphics of the bison. Custom wood carving by a local artist mark the corners and serve as a neighborhood landmark. The branding extends beyond the environments to print and online materials.
Today, the Bison building is home to Sandbox photo studio, a masters program for Pacific Northwest College of the Arts, Merrell’s global apparel design studio and Instrument, a digital design company.