MODERN DAY DEVELOPMENT TRANSFORMS HISTORIC PDX.

TF7 shapes creative, cultural space with the Bison Building.

Portland is known for its eclectic mix of urban neighborhoods and the Central East side is among them. With a history tied to the WWII industrial boom, many warehouse-style buildings were built to support Portland’s Liberty Ship manufacturing effort.  Twenty Four 7 stepped in to develop and brand one of those historical gems, what is now the Bison Building.
 
Built in 1941, the Bison Building occupies a full city block – the first of a three-block development including the Buck and Pronghorn buildings. TF7 named the buildings to actively cultivate the community – attracting creative and cultural companies with an entrepreneurial spirit and an appreciation for Portland’s natural beauty.
 
In a nod to the Northwest, reclaimed wood frames exterior entrances to the building with stenciled graphics of the bison.  Custom wood carving by a local artist mark the corners and serve as a neighborhood landmark. The branding extends beyond the environments to print and online materials.
 
Today, the Bison building is home to Sandbox photo studio, a masters program for Pacific Northwest College of the Arts, Merrell’s global apparel design studio and Instrument, a digital design company.

Brand Positioning, Identity and Signature Development, Environmental Graphics and Signage, Web Design and Development, Art Installations

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