We created buzz with a series of events in New York, LA, Boston, Miami and other major markets across the country to introduce the handsome new Chelsea Collection – the first ever razor, stand and brush designed by the experts at The Art of Shaving. In celebration of the artistic vibe of New York’s Chelsea neighborhood, sketch artists were hired to literally draw attention to retail locations. Using store windows as a transparent canvas, artists illustrated the energy taking place in-store as shoppers interacted with the new Chelsea Collection. They were drawn inside and greeted with a hot towel – the first step in preparing for the perfect shave. Experts from The Art of Shaving were on hand to help evaluate skin type and related product recommendations to personalize the shopping experience.
To learn more, visit: http://experience.theartofshaving.com/chelsea