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Celebrating 30 years of Nike Air Max with NORDSTROMXNIKE

Nike celebrated 30 years of Air Max on March 26, collaborating with Nordstrom on a series of shop-in-shops honoring the day. NORDSTROM X NIKE tapped Twenty Four 7 to lead the creative process, design all the consumer touch points and then bring the ideas to life in every format. The result was an ode to air, harnessing the fluidity and strength of Air Max’s signature feature.

We designed and built in-store experiences in Chicago, Toronto, Vancouver and Nordstrom’s iconic Seattle flagship, where we also took Air to the streets with a dynamic window installation and guerilla takeover outside the store.

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