A Pair of HOW Design Awards

It’s nice to get props from your peers. In the October issue of HOW magazine, Twenty Four 7 was awarded two Promotion & Marketing Design Awards.

Chili Cookoff Campaign MERIT – Every year we host an epic Chili Cookoff at Twenty Four 7, complete with prizes for the Best Chili, Best Side Dish and Best Dessert. In 2015, after the TF7 winners were crowned, we hosted a second event where guests were invited to compete against TF7’s best. The footprint expanded onto the street where a trail camp included a canvas tent, live music and roaring fire. All in attendance voted on their favorites followed by a presentation of trophies and prizes. The campaign concept was inspired by a traditional cowboy cattle drive. Creative elements included a custom website, email invitation series, menu and print collateral, event design, prizes and more.

Mega Jenga MERIT – In keeping with our competitive streak, we created a game of risk and reward. We engaged guests with a custom built, oversized Jenga set, standing 4 feet tall. Individual bricks were designed as keepsakes­ laser-etched with brand and consumer insights to spur creativity and encourage discourse about experience and retail design. specific bricks were tied to special keepsakes as a nod to the experience.

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