| PROCESS |
RESEARCH + ANALYSIS BRAND + CREATIVE STRATEGY |
MARKETING CAMPAIGN DEVELOPMENT |
CONCEPTUAL DESIGN & DESIGN DEVELOPMENT + DOCUMENTATION |
TESTING, MANAGEMENT + EXECUTION |
SERVICES |
 | Consumer research + insights |
| Consumer segmentation |
| Marketplace research + insights |
| Competitive audits |
| Trend analysis |
| Brand audits |
| Positioning |
| Brand architecture |
| Naming, taglines & storytelling |
| Experience mapping |
| Brand strategy |
| Retail strategy |
| Communication strategy |
| Merchandising strategy |
|
| Marketing strategy |
| Marketing plans |
| Language development |
| Storytelling |
| Experience definition |
| Social media planning |
| Temporary branded environments |
| Brand launch planning |
| Window programs |
| Initiative launch planning |
| Internal marketing |
|
| Architectural design |
| Environmental design |
| Interior architecture |
| Space planning |
| Tenant criteria development |
| Event design |
| Fixture program design |
| Renderings + animation |
| Materials resourcing |
| Merchandising studies |
| FF+E specifications |
| Engineering |
| Design intent/drafting |
|
| Identity systems |
| Visual language systems |
| Brand standards development |
| Print collateral systems |
| Packaging |
| Retail communication |
| Signage + wayfinding |
| Information design |
| Brand guidelines |
| Implementation guidelines |
| Tenant criteria documentation |
| Content management |
| Estimating |
| Print production coordination |
|
| Script & storyboard development |
| Information architecture |
| Interactive communications |
| Multimedia design |
| Website + microsite design |
| E-mail campaign design |
| Digital presentation design |
| Asset sourcing |
| Multimedia programming coordination |
|
| Mockups |
| Prototypes |
| Merchandising mockups |
| Value engineering |
| Performance testing |
| Project management |
| Estimating |
| Manufacturing |
| Finishing |
| Vendor coordination |
| Shipping |
| I & D |
| Manufacturing support |
|
